Making sense of all the data and ideas that first give a project legs and turning it into taxonomy, copy, a branding deck, an event proposal, commercial, Photo or video shoot, Magazine, or anything, really.

My approach to strategy and development is to be close enough to the people I am talking to through my work. I study varying communication methods and have experience in a plethora of fields that put me at a first-hand advantage. Leading with how we communicate helps inform the development of my work with brands across every industry.